01
Relatability
Valerie turns familiar experiences into “I thought I was the only one” moments, the kind people send straight to a friend.
Brand partnerships
Partner with Valerie LePelch
Relatable stories. Massive reach. Content people actually send to their friends.
11.2M
TikTok followers
5.2M
YouTube subscribers
1.1M
Instagram followers
992K
Snapchat followers, approx.
18.4M+
Followers and subscribers across four platforms
01 Why brands work with Valerie
The video never stops for an ad read.
Valerie is a comedy, lifestyle and storytelling creator reaching more than 18 million followers and subscribers across TikTok, YouTube, Instagram and Snapchat.
02
Storytelling
Your product lives inside a real story, joke, POV or dating situation. The video never stops for an ad read.
03
Mass distribution
One partnership can run across large audiences on TikTok, Instagram, YouTube and Snapchat.
04
Creator-led execution
Valerie translates your objectives into ideas built for the way her audience actually watches.
02 Ways to work together
Six ways to work with Valerie
Every format puts the product inside the content, not beside it.
01
Relatable POV
Your brand becomes part of a recognizable social, dating, friendship or lifestyle scenario.
02
Storytime integration
A brand or product enters a personality-driven story the way it would in real life.
03
Dating and relationship comedy
A strong fit for dating apps, beauty, fashion, entertainment, food and lifestyle brands.
04
Lifestyle and discovery
Valerie discovers or uses something naturally within her everyday content.
05
Comedy sketch
The product is part of the premise itself, not an interruption to it.
06
Creator + paid media
Native organic content, plus optional alternate hooks, endings or assets that can be licensed separately for paid amplification.
03 How a campaign runs
“Valerie’s audience responds to Valerie’s voice.”
The best integrations translate your campaign requirements into content that already feels native to her audience. You set the brief and the guardrails. Valerie makes the video.
1
Brief and requirements
You share the objective, product facts, required claims and guardrails.
2
Valerie-developed concept
She turns the brief into an idea built for her audience.
3
Collaborative approval
Your team reviews the concept against your requirements before it goes live.
4
Native creator execution
Valerie films, edits and publishes in her own voice.
Your team provides
- Campaign objective
- Required product facts
- Mandatory claims
- Legal and compliance requirements
- Brand guardrails and prohibited claims
Valerie leads
- Concept and hook
- Script and dialogue
- Humor and pacing
- Filming
- Editing style
04 Select partnerships
The results, not the promises
Verified campaign figures from recent brand work. Where a number is not published, it is left out rather than estimated.
Duet
Verified campaign results
703.4K
TikTok views
239K
Instagram Reel views
Hot Topic
Verified campaign results
427K
Instagram Reel views
145.8K
TikTok views
Additional deliverable: YouTube Short. Performance figure not published.
SHEGLAM
Repeat partner
Repeat
Multiple activations
Repeat partner across multiple activations. Performance figures are not published.
Brands Valerie has worked with
Duet
4.3B
Estimated historical impressions across four platforms
05 Who’s watching
Young, mostly female, and paying attention
Majority female on TikTok, Instagram and YouTube. TikTok is the youngest audience, while Instagram and YouTube carry a larger U.S. share. YouTube figures describe recent viewers and views, not subscribers.
TikTok
11.2MFollowers
Female71%
Ages 18–3483.1%
United States30%
YouTube
5.2MSubscribers
Female~74%
Of recent viewers.
Ages 18–34
Broader age distribution than TikTok and Instagram.
United States40.9%
Of recent views.
1.1MFollowers
Female60.4%
Ages 18–3466%
United States40.2%
Snapchat
992KFollowers, approx.
A fourth distribution point on the same campaign. Audience breakdown is not published for this platform.
What recent content shows
TikTok
Recent videos regularly reach six figures, with recurring 500K+ and 1M+ videos and occasional multi-million-view breakouts.
Instagram
A recent sample of posts showed frequent 100K+ views.
A natural fit for
Beauty
Dating and social
Fashion
Entertainment
Personal care
Lifestyle
Consumer apps
These are where the audience data lines up most directly. Valerie works with brands in other categories too.
06 Start a campaign
Partner with Valerie
Tell us about the campaign and we’ll come back with availability, fit and format ideas.
Prefer email? Write to us directly.
partnerships@thevalerielepelch.com